A good analysis on the relationship between form length and leads captured. Marketing experts like David Meerman Scott advocate "making content like white papers totally free without registration in order to spread the information as far as possible." For those that must produce leads, however, this post offers a compelling stat: testing has shown that each additional piece of data required on a web landing page/lead capture form will depress the response rate by 10-20 percent.
I know I usually don't get past the point where there are mandatory fields for a phone number or address. I feel like it's better to get a name and email, as a first step rather than turning visitors away with an overwhelming amount of form fields.
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A good analysis on the relationship between form length and leads captured. Marketing experts like David Meerman Scott advocate "making content like white papers totally free without registration in order to spread the information as far as possible." For those that must produce leads, however, this post offers a compelling stat: testing has shown that each additional piece of data required on a web landing page/lead capture form will depress the response rate by 10-20 percent.