Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone.
Blame this instability on the volatility of today’s businesses. D&B says:
A new business opens every minute.
A business closes every three minutes
A CEO changes every minute.
A company name change occurs every two minutes.
Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to:
"business marketing data degrades quickly. Bounce rates are hitting the ceiling,Direct mail return rates are shockingly wasteful." - the reality of email marketing
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Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone.
Blame this instability on the volatility of today’s businesses. D&B says:
A new business opens every minute. A business closes every three minutes A CEO changes every minute. A company name change occurs every two minutes. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: