As part of a pilot program in select US markets, French hotel chain Accor Hotels is incorporating social media into its customer loyalty program. Employees at those hotels identify the loyalty program members who are checking in a given month and research their public profiles on Facebook, Twitter, LinkedIn, and other social media websites. They then select a gift to be presented to each guest by the hotel manager.
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As part of a pilot program in select US markets, French hotel chain Accor Hotels is incorporating social media into its customer loyalty program. Employees at those hotels identify the loyalty program members who are checking in a given month and research their public profiles on Facebook, Twitter, LinkedIn, and other social media websites. They then select a gift to be presented to each guest by the hotel manager.