Advanced marketing automation technology makes it possible to create tailored customer experiences across channels. Yet with multiple transactional events occurring online and offline, the marketer has to identify key life stage opportunities, or risk being overwhelmed by data and thus ineffective.
I was lucky to moderate a panel on this topic at the National Conference for Database Marketing in mid-December. We developed a 14-step "blueprint" for marshalling all the resources - human and technology - in order to build a process and system for efficiently creating repeatable and custom customer conversations.
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Advanced marketing automation technology makes it possible to create tailored customer experiences across channels. Yet with multiple transactional events occurring online and offline, the marketer has to identify key life stage opportunities, or risk being overwhelmed by data and thus ineffective.
I was lucky to moderate a panel on this topic at the National Conference for Database Marketing in mid-December. We developed a 14-step "blueprint" for marshalling all the resources - human and technology - in order to build a process and system for efficiently creating repeatable and custom customer conversations.
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