Will the Social CRM market fade before maturity?

Michael Maoz VP Distinguished Analyst 13 years at Gartner 26 years IT industry Michael Maoz is a research vice president and distinguished analyst in Gartner Research. His research focuses on CRM and customer-centric Web strategies. Mr. Maoz is the research leader for both the customer service and support strategies area and customer-centric Web… Read Full Bio Coverage Areas: by Michael Maoz  |  December 7, 2011  |  3 Comments We’ve published the updated “Concise Social CRM Vendor Guide, 2012,” and if you are a client you can find it here: http://www.gartner.com/resId=1867115 . If you are not a client, here is the scoop: we are tracking over 100 vendors in the space. The loudest hype around social CRM is over, and now organizations are rolling up their sleeves. Those who wanted to ‘listen’ to Tweets and posts and forum answers have done it. Those organizations left the hype of social media monitoring behind two years ago.