What's in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that's as easy as "set it and forget it." But, the industry is still finding itself and the term “revenue performance management” might be better suited to take over the category.
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http://www.adotas.com/2011/08/why-isn%e2%80%99t-marketing-automation-more-automatic/
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