From email, mobile and real-time web, to social acquisition and personalization capabilities, marketing is continually in a state of evolution. Take a look back at 10 of the greatest marketing innovations of the past decade:
1-to-1 Personalization - "1-to-1 marketing (personalization) refers to marketing strategies applied directly to a specific consumer. Today this may seem very basic, but 10 years ago this was a marketing breakthrough."
Gamification - "The concepts within gamification tactics are getting more heavily integrated in employee recognition programs, wellness adoption programs, and even project management tools"
Group Buying - "Group buying, also known as collective buying, might have been around for centuries, but widespread internet adoption has allowed group buying sites like Groupon and LivingSocial to thrive in today’s marketplace."
Social Networking "Facebook and LinkedIn lead a growing number of public and private social networking communities, attracting all forms of networking, from purely personal to specific interests."
The Redefinition of Inbound Marketing "In early 2007, Forrester Research used the term “inbound marketing” as a concept describing “use inbound customer interactions as an opportunity to cross-sell and upsell their products and services.”
Read on, to see the next five. What’s on your greatest marketing innovations list?
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From email, mobile and real-time web, to social acquisition and personalization capabilities, marketing is continually in a state of evolution. Take a look back at 10 of the greatest marketing innovations of the past decade:
Read on, to see the next five. What’s on your greatest marketing innovations list?