Research is still as important as ever. But now it's much easier to do. You no longer need to plan and execute surveys or events. One of the benefits of digital marketing is that you can simply monitor the conversation. Using clients for Twitter, Facebook forums or your own Q&A/FAQ section on your site, you can gain real-time results and at a far lower cost than that of traditional surveys.[/wordwrapleft]
This is a well-known concept. The costs involved with using this business strategy, while not non-existent, are certainly far lower than traditional methods. You no longer need multiple departments – making it cheaper. You no longer need to create huge advertising campaigns for minimal returns – making it cheaper. In addition, the tools you need to monitor conversations is free.