Email Marketing vs. Marketing Automation: Which is Right For You? « iMediaConnection Blog

Home › iMedia Connection Blog › Opinions One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing software and marketing automation software. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of buyers. First, let’s just break down the features: From the feature list comparison, you can see that while there is functional parity in some areas, marketing automation is far more sophisticated. While email marketing systems are designed to track interactions related to email campaigns, marketing automation systems track the chain of interactions across multiple channels and can then make intelligent decisions based on the buyer’s behaviors.