B2B Marketing: What are the biggest B2B opportunities for 2012? | Marketingsherpa Blog

Now that 2012 is upon us, we wanted to share what marketing thought leaders and practitioners have identified as some of the biggest B2B opportunities for the upcoming year. If you’re familiar with MarketingSherpa research, I must warn you that, in this case, the data gathering was completely unscientific. MECLABS A/V Specialist Luke Thorpe and I simply wandered around the networking event at MarketingSherpa B2B Summit 2011 in San Francisco, and thrust a microphone and camera into the face of every willing participant.