Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to the Fall 2011 Attitudes and Outlook Survey from engagement marketing company Constant Contact. Of those using social media marketing, Facebook continues to be the tool of choice for small businesses: 96 percent report they use it. Of those, 86 percent find it an effective tool (up from 82 percent in the last seasonal study).
This survey was administered in October 2011 to 1,972 small business owners and employees. Of the respondents, 87 percent of are located in the US and 81 percent of these organizations have 25 or less employees.
In the last six months, small businesses using online marketing tools revealed a significant reduction in perceived barriers to adoption of social media, according to the survey. There is increased awareness that social media marketing need not be time-consuming or difficult, which were both obstacles reported in Constant Contact’s Spring 2011 study.
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http://www.zdnet.com/blog/facebook/86-of-small-businesses-find-facebook-effective-infographic/5428
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Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to the Fall 2011 Attitudes and Outlook Survey from engagement marketing company Constant Contact. Of those using social media marketing, Facebook continues to be the tool of choice for small businesses: 96 percent report they use it. Of those, 86 percent find it an effective tool (up from 82 percent in the last seasonal study).
This survey was administered in October 2011 to 1,972 small business owners and employees. Of the respondents, 87 percent of are located in the US and 81 percent of these organizations have 25 or less employees.
In the last six months, small businesses using online marketing tools revealed a significant reduction in perceived barriers to adoption of social media, according to the survey. There is increased awareness that social media marketing need not be time-consuming or difficult, which were both obstacles reported in Constant Contact’s Spring 2011 study.