6 Ways to Improve Email ROI

Got a great email marketing solution? Got a solid opt-in and scrubbed contact list? That’s half the battle to a great return on your email marketing investment. Here are six simple tips you can use to improve almost any email marketing effort. 1. Remember why it’s called a “message”. If you think of your email campaign as an ongoing dialogue with each prospect, it will change your strategy. For instance, in a dialogue, you have to keep the conversation going – and that means listening to the people you’re talking about. (How are they responding? What actions are they taking?) It also means staying relevant. (If they visited your blog after your last email, but have never been to the products page after several messages, stop sending them messages that try to drive them to the products page – offer them an incentive to take some other action instead.)