Facebook has created a development platform that makes it easier to create custom web pages. It’s really hard to do the same thing, with the same ease, with the same nicely designed results on LinkedIn.
All those business people are already on Facebook. They may not have joined with business in mind, but they are there. The majority of the 800+ million are involved in business.
You can find them. Just like on LinkedIn, you can customize your search to find the people you want to reach.
You can find their friends too. Facebook is much more effective than LinkedIn at exponential reach through friends of friends, and it is likely that your business audience is connected with their professional peers on Facebook.
You can protect them, if you need to. You can create closed, invitation only communities and protect the information about individuals within that community. We’ve done that for very security-sensitive executive users (CIOs and CTOs)!
People spend more time on Facebook. It turns out that this last point is a big deal when comparing Facebook to LinkedIn.
People log onto LinkedIn for a few key reasons:
To update their resume
To post a job
To look for a job
To make a connection, often associated with posting or looking for a job
People go onto Facebook for many, many other reasons, and as a result, they go onto Facebook a lot more often, and spend a lot more time on it. Businesses that take advantage of business people who are spending time on Facebook will engage with those business users.
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http://socialmediab2b.com/2011/11/6-ways-that-facebook-is-better-than-linkedin-for-b2b-marketing/
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6 Ways That Facebook is Better Than LinkedIn
Facebook has created a development platform that makes it easier to create custom web pages. It’s really hard to do the same thing, with the same ease, with the same nicely designed results on LinkedIn.
All those business people are already on Facebook. They may not have joined with business in mind, but they are there. The majority of the 800+ million are involved in business.
You can find them. Just like on LinkedIn, you can customize your search to find the people you want to reach.
You can find their friends too. Facebook is much more effective than LinkedIn at exponential reach through friends of friends, and it is likely that your business audience is connected with their professional peers on Facebook.
You can protect them, if you need to. You can create closed, invitation only communities and protect the information about individuals within that community. We’ve done that for very security-sensitive executive users (CIOs and CTOs)!
People spend more time on Facebook. It turns out that this last point is a big deal when comparing Facebook to LinkedIn. People log onto LinkedIn for a few key reasons:
People go onto Facebook for many, many other reasons, and as a result, they go onto Facebook a lot more often, and spend a lot more time on it. Businesses that take advantage of business people who are spending time on Facebook will engage with those business users.
Read more: http://socialmediab2b.com/2011/11/6-ways-that-facebook-is-better-than-linkedin-for-b2b-marketing/#ixzz1dFSc5Rti