Know where you want to go. Set specific, aggressive (but reachable) objectives for awareness, inbound inquiries and qualified leads. My recent article titled Just how many sales leads do you need? can help you calculate your 2012 sales lead requirements.
Know your current Marketing costs and return on investment by campaign. Using the old management adage, “You can’t manage what you can’t measure”.
Have a plan for shifting some of your marketing efforts and spending from higher-cost push marketing to lower-cost pull marketing methods.
Resolve to drop three ineffective media/programs and replace them with three new media/programs that have good potential.
Tie your 2012 marketing initiatives to revenue. Make sure the plan you put together has a clear connection to revenue attainment. Marketers who tie their activities to revenue have much greater job security.
Have a plan for what you will learn in 2012, hopefully something that will make you more valuable to the organization.
![Conversational Marketing [home]](/users/conversationalmarketing/site_logo.jpg "Conversational Marketing"){kind=logo}
http://www.business2community.com/b2b-perspective/6-tips-to-prepare-for-b2b-marketing-victory-in-...
RSS
Know where you want to go. Set specific, aggressive (but reachable) objectives for awareness, inbound inquiries and qualified leads. My recent article titled Just how many sales leads do you need? can help you calculate your 2012 sales lead requirements.
Know your current Marketing costs and return on investment by campaign. Using the old management adage, “You can’t manage what you can’t measure”.
Have a plan for shifting some of your marketing efforts and spending from higher-cost push marketing to lower-cost pull marketing methods.
Resolve to drop three ineffective media/programs and replace them with three new media/programs that have good potential.
Tie your 2012 marketing initiatives to revenue. Make sure the plan you put together has a clear connection to revenue attainment. Marketers who tie their activities to revenue have much greater job security.
Have a plan for what you will learn in 2012, hopefully something that will make you more valuable to the organization.