6 Rules of the Road for Avoiding Spam Traps

http://blog.neolane.com/best-practices/6-rules-road-avoiding-spam-traps/
shared by ehadley on (7 months, 3 weeks ago)

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This post discusses spam traps: valid email addresses used to identify and blacklist spammers, as well as legitimate marketers lacking proper email collection and data hygiene processes. Drawing an analogy to speed traps, the article offers 6 rules of the road for avoiding spam traps and keeping IP reputations, including:

  1. Don’t Harvest or Buy Lists
  2. Ask for the Double Opt-in
  3. Check Email Aliases and Domains
  4. Quarantine Soft Bounces
  5. Reengage or Remove Inactive Addresses
  6. Perform Regular Data Hygiene
Source: blog.neolane.com →

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  • ehadley saved this to Email Marketing 7 months, 3 weeks ago
  • AbeBellini

    Posted by AbeBellini 7 months, 3 weeks ago

    I like the advice. There are so many genuine ways to build an audience. Following a passion is the easiest way to succeed.

    reply
  • AbeBellini liked this 7 months, 2 weeks ago

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