As 2011 draws to a close, our thoughts race ahead to the campaign
plans of tomorrow. What should the forward-thinking email marketer be
considering as part of their email program for 2012? To help with this
question, here are some predictions for email in 2012:
1. More emails will be sent than ever before in 2012.
Consumers are signing up to receive emails in larger numbers. Everyone
in email marketing should continue to focus on relevancy to ensure that
they're building quality mailing lists and, in doing so, maintaining a
healthy sales conversion per audience ratio.
2. Subscribers will be demanding greater respect for their privacy.
Consumers became more aware than ever this year about the amount of
information available online related to their purchases and interests.
Behavioral targeting via cookies has become the norm.
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As 2011 draws to a close, our thoughts race ahead to the campaign plans of tomorrow. What should the forward-thinking email marketer be considering as part of their email program for 2012? To help with this question, here are some predictions for email in 2012:
1. More emails will be sent than ever before in 2012. Consumers are signing up to receive emails in larger numbers. Everyone in email marketing should continue to focus on relevancy to ensure that they're building quality mailing lists and, in doing so, maintaining a healthy sales conversion per audience ratio.
2. Subscribers will be demanding greater respect for their privacy. Consumers became more aware than ever this year about the amount of information available online related to their purchases and interests. Behavioral targeting via cookies has become the norm.