4 Ways to Integrate B2B Social Media into Marketing Plans

B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are four suggestions for doing just that. 1. A Social WebsiteA B2B website is the most likely destination for your prospects and customers with any campaign. A call-to-action from any source drives a visitor to your website for more information, to download a white paper or ebook, or even to contact a sales rep. The first thing you need to make sure is that your website supports the marketing campaign. Whether you have a landing page for the specific offer, or just a clear path from the home page (which is where people will wind up from anything that is not a click), make sure they can find what they are looking for. Making your website social includes providing other remarkable content, usually on a blog, allowing visitors to share and spread your content, and links to your social profiles, along with what visitors can expect when they follow or like your company.

1. Support Traditional Advertising There are stil B2B companies using traditional advertising to drive leads into their funnel. If that is still working for your company, and your cost per lead is competitive to other tactics, it is not yet time to discontinue it cold turkey. It is time to review its effectiveness and cost, as you begin adding social media to your marketing mix. You do, however, want to support that advertising with social media. Create a blog post that provides more in-depth information to what was in the ad. If creating the ad featured an interesting photo shoot, post some behinds the scenes shots on your Facebook page. Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development.

Read more: http://socialmediab2b.com/2011/10/b2b-social-media-marketing-plans-integrate/#ixzz1b8rtQ9kc