This article offers a good overview of how to truly identify and reengage inactive email subscribers. What struck me was the advice to look beyond opens and clicks to all known data about each subscriber. If someone hasn't opened or clicked an email in several months, but continues to buy your products, then they aren't inactive, per se. Your emails, even if unopened, could be serving as a reminder to directly visit your website and make purchases. Keep reading for additional insight.
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This article offers a good overview of how to truly identify and reengage inactive email subscribers. What struck me was the advice to look beyond opens and clicks to all known data about each subscriber. If someone hasn't opened or clicked an email in several months, but continues to buy your products, then they aren't inactive, per se. Your emails, even if unopened, could be serving as a reminder to directly visit your website and make purchases. Keep reading for additional insight.