Let’s start with the most obvious one and make sure you add your social profiles to your direct mail piece. Don’t just add a Facebook or Twitter logo, but include your company profile name. Don’t make your customers and prospects search for you online.
2. Add a Social Component Rather than just letting customers and prospects know about your social profiles, make the offer itself social. If your offer includes a discount, add an additional discount for sharing the offer on social networks. Or include a supporting ebook with your offer that includes a registration on your Facebook page.
3. Create Shareable Landing Pages When a customer or prospect receives your offer, they are directed to a landing page to redeem the offer. The best landing pages are those that have only one action for the visitor to do, usually filling out a lead form. After they submit the form, return a thank you page with share buttons on it. This will allow them to share the offer with their colleagues and social networks.
4. Post on Social Profiles Support the direct mail by posting it on your social channels. It is easy to share emails on your company social media profiles, but it takes a little more effort to post your direct mail pieces. Take that extra effort and make sure you add campaign codes to your URLs to track which sites drive traffic to your landing pages. This will help you focus your social efforts for the next mailing.
What are some other ways that you have expanded the effectiveness of your direct mail campaigns using social media?
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http://socialmediab2b.com/2011/12/b2b-social-media-direct-mail-more-effective/
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1. Add Social Profile Names
Let’s start with the most obvious one and make sure you add your social profiles to your direct mail piece. Don’t just add a Facebook or Twitter logo, but include your company profile name. Don’t make your customers and prospects search for you online.
2. Add a Social Component
Rather than just letting customers and prospects know about your social profiles, make the offer itself social. If your offer includes a discount, add an additional discount for sharing the offer on social networks. Or include a supporting ebook with your offer that includes a registration on your Facebook page.
3. Create Shareable Landing Pages
When a customer or prospect receives your offer, they are directed to a landing page to redeem the offer. The best landing pages are those that have only one action for the visitor to do, usually filling out a lead form. After they submit the form, return a thank you page with share buttons on it. This will allow them to share the offer with their colleagues and social networks.
4. Post on Social Profiles
Support the direct mail by posting it on your social channels. It is easy to share emails on your company social media profiles, but it takes a little more effort to post your direct mail pieces. Take that extra effort and make sure you add campaign codes to your URLs to track which sites drive traffic to your landing pages. This will help you focus your social efforts for the next mailing.
What are some other ways that you have expanded the effectiveness of your direct mail campaigns using social media?