Accoding to this 2012 predictions article, the sheer fascination of launching social marketing campaigns will subside. Also discussed are five trends that will impact marketers in the coming year, including behaviorial segmentation, cross-channel attribution, and the negative impact of continue to message dormant email accounts.
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http://www.clickz.com/clickz/column/2134717/2012-email-marketing-predictions
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Accoding to this 2012 predictions article, the sheer fascination of launching social marketing campaigns will subside. Also discussed are five trends that will impact marketers in the coming year, including behaviorial segmentation, cross-channel attribution, and the negative impact of continue to message dormant email accounts.