14 Steps to Building Sign-up Forms That Convert | ConversionXL

Growing your mailing list and generating leads should be one of your focus points of your marketing efforts. If Groupon didn’t have over 115 million or Appsumo 500 000 email subscribers, they wouldn’t have a business. Too many businesses don’t give it enough attention, and just throw something together (then complain that online lead generation doesn’t work). This post is about building email and sign-up forms that convert. Every field you ask them to fill increases friction. The best thing you can do to improve conversions is to get rid of as many fields as possible. In most cases you don’t need to ask for anything but the email address.