Take one look at your open rates and you’ll understand that the primary reason for your own failure is unopened email. Obviously you cannot get your message across if your audience deems it not worth listening to from the get-go. You are in a BATTLE for the soul of your targets’ highly guarded inbox.
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http://12most.com/2011/11/21/12-stealthy-tactics-email-opened/
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Take one look at your open rates and you’ll understand that the primary reason for your own failure is unopened email. Obviously you cannot get your message across if your audience deems it not worth listening to from the get-go. You are in a BATTLE for the soul of your targets’ highly guarded inbox.