Today, if you don’t embrace the concept that SEOs are marketers too, you might be doing a poor job at SEO. With Google and Bing using social media signals in ranking factors, and Google Panda slapping sites with poor content (or for just being generally poor) in addition to implementing machine learning so analytics, structure, and click-through-rates make a big difference, it is more obvious than ever that SEOs are not dealing with just search rankings and keywords.

You not only need to be knowledgeable about SEO and search engines in general, but it is vital that your SEO is fully integrated into your entire marketing strategy. Whether it is content marketing, company outreach or PR, site design and development, analytics, or even off-line marketing, it can all be greatly enhanced by the touch of an SEO.
Ultimately, Google and Bing are working hard to maintain position as “center of the web,” and the best thing to do is feed these search engines from all different angles. As an online marketing manager, it is crucially important that your marketing campaigns are search centric.

As an SEO, it is important to understand that you are a marketer as well. Successful SEOs maximize marketing campaigns to feed the search. It’s no longer just keywords and link mongering, it’s online marketing 2011.