Conversational Marketing |
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"Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value.
One of the most important steps in creating an effective mobile bar code campaign is deciding how it is going to add value to consumers. While QR codes are currently a hot commodity, marketers must make sure they are using them correctly in order to drive engagement."
Read this post to see some steps to creating a successful QR campaign.
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