Your customers are finding you faster than you can find them.

It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.

But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.

No longer can you afford to rely solely on passive content, content that just sits on your site waiting to be discovered.

Your content needs to also be active, it needs to reach out to the consumer and truly engage them. (Yes, social media pages are a step in the right direction, but Facebook is the last place you’re going to capture undivided attention.)

You need to shock customers out of their computer screen slumber. You need to generate a buzz… literally (in their pocket). You need to start sending texts.

I’m talking, of course, about text message marketing.