Just last month, Foursquare users were blessed with aredesign. On Wednesday, Foursquare announced a new feature for merchants as well: Foursquare Local Updates.

The feature — which rolls out to businesses over the next week — lets participating business owners send updates about their business to their “best customers” when they’re nearby. Updates can be any combination of text, up to three photos and a special, and will be seen in version 5.2 of the app, which is available now. Although Groupon and LivingSocial both offer ways to blast deals to mobile users nearby, Foursquare’s latest update lets merchants add non-deal updates, like “Warm cookies fresh out of the oven available now!” that don’t have an offer attached, much like a tweet or Facebook status.