For businesses using Facebook, it's not as simple as adding a post and waiting for fans to come to the page. There must be a strategy involved and there must be work that goes into running and managing the page. We've pulled together some of the best articles on the web to help your business use Facebook.
Jennifer is the Sr. Manager of Field Marketing at Conversational Marketing Technology provider Neolane. Jennifer is responsible for overseeing the execution of high-impact marketing, lead generation and nurturing programs to drive demand and increase awareness for Neolane. She is also a contributor to the Neolane blog, The Cross-Channel Conversation.