Conversational Marketing |
For businesses using Facebook, it's not as simple as adding a post and waiting for fans to come to the page. There must be a strategy involved and there must be work that goes into running and managing the page. We've pulled together some of the best articles on the web to help your business use Facebook.
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. With more than 1 billion users, including about 15 million brand pages, this presents marketers with a huge opportunity to showcase their brand. Some of the pages include Honeywell, Cisco, Oracle, Gartner, HP & More.
There was a time when marketing on Facebook was virtually free. Brands simply had to post cool content to get free word of mouth advertising. Those days are over and brands are discovering social media marketing costs more and more money. That means there needs to be a real ROI.
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via: blog.neolane.com
One of the most important factors to consider when executing a successful direct marketing campaign is to identify your demographics, and, at an even deeper level, understand your customers on a personal level. Facebook Graph Search is letting you do that and more.
Highlights:
via: blog.neolane.com
About a year ago Facebook took away our post targeting options. At that stage we were only able to target Facebook posts by country and language. I've been waiting for ages for them to return and it was only on Friday whilst teaching a Facebook workshop that I discovered where they had gone.
via: spiderworking.com
Wonder how you can beat EdgeRank and get into more News Feeds? Follow these tips from Ryan Hanley!
via: www.jonloomer.com
Do you track your Facebook marketing? Check out these 6 metrics you should be paying attention to.
Facebook has recently made some changes to its Edgerank algorithm that controls how many of your Facebook business pages updates appear in your fans timelines.
via: www.jeffbullas.com
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here's the problem...
via: www.jonloomer.com
I have recently integrated and optimized my blog with my Facebook page with a social plugin for Facebook with a “like” feature at the top right hand corner of the blog and I have already seen positive results with traffic increasing by over 60% in the last 2 months. The reality is that traffic is great but at the end of the day the real objective is to turn a dollar.
via: www.jeffbullas.com
When it comes to social, the challenge for marketing departments in 2013 will be to monetize and measure their social investments by understanding the value of the data, insights, and conversions these social channels create. Marketers will now be asking the same of recently launched Facebook graph search as they look to use it effectively for their business.
via: allfacebook.com
On December 12th, Facebook introduced the “Nearby” feature for its iOS and Android apps. Facebook Nearby allows users to find a place near them based on the recommendations of their Facebook friends. This post looks at how a brick and mortar business can use this to their advantage.
via: www.bruceclay.com
4 tips on creating Facebook content for you brand page. Make room, make it timely, make it sharable, and tailor it to your audience. Is there anything you would want to add to this list?
via: www.socialsamosa.com
A Facebook Page is one of the most straightforward ways for a business to represent itself in social media. You communicate with a defined audience—your fans. You have advertising and promotion opportunities at your fingertips. And, you have the power to grow your audience by mobilizing your base of followers.
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you need to include calls to action, both on the Page and ones that drive traffic back to your company website.
via: socialmediab2b.com
When it comes to getting fans to “like” brand Facebook pages, it helps if they see others actively commenting, liking and connecting with the brand there.
via: www.emarketer.com
Facebook scheduled posts: Everything you need to know to batch your Facebook posts into blocks to give you more time to focus on your business.
Jennifer is the Sr. Manager of Field Marketing at Conversational Marketing Technology provider Neolane. Jennifer is responsible for overseeing the execution of high-impact marketing, lead generation and nurturing programs to drive demand and increase awareness for Neolane. She is also a contributor to the Neolane blog, The Cross-Channel Conversation.