Conversational Marketing |
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A case study on how Artbeads.com moved from batch-and-blast email marketing to a more segmented approach based on the RFM model. By segmenting and targeting customers with a purchase in the top 25% of all orders placed in the last 18 months, the company was able to generate a 208% increase in conversion rates (meaning purchase).
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.