Conversational Marketing |
Sending an email is easy. Creating an entire email campaign is hard. From segmentation to platform choice to tracking to staying off the blacklist, there's a lot that goes into planning a campaign. We've gathered some of the top stories on the web to help your business create successful email campaigns.
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly. Most chief marketing officers know that e-mail marketing is still a very effective marketing tool and in fact last year a survey revealed that CMO’s still consider it as a top priority in their marketing plans for 2010.
via: www.jeffbullas.com
You've got mail. Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
via: blog.kissmetrics.com
eConsultancy has put together five examples of the most effective email marketing campaigns this year. Companies featured include:
via: econsultancy.com
Messages often get lost in translation when fired across the internet without due care. Here's how to ensure that your email is received in the way it was intended.
via: www.bmmagazine.co.uk
Email marketing is one of the oldest online marketing techniques, but it’s still one of the most effective. The Direct Marketing Association estimates a return on investment of over £40 for every £1 spent on email, nearly twice that of search marketing.
via: www.bmmagazine.co.uk
The timing, topic and strategy of an effective email marketing campaign are often bewildering. Especially when you’re busy trying to run your business day to day. With business-to-consumer email traffic growing at an incredible rate, you can still stand out in the flood of email your customers receive
via: socialtract.com
With so many emails coming in their inbox every day, it is not surprising that people don’t read most of the monotonous mass marketing emails anymore. To make your email stand out in your customers’ inbox, the secret is to understand what they find relevant and beneficial. Your customers today need more customized information that is tailored to fit their specific needs and match their experience.
Jennifer is the Sr. Manager of Field Marketing at Conversational Marketing Technology provider Neolane. Jennifer is responsible for overseeing the execution of high-impact marketing, lead generation and nurturing programs to drive demand and increase awareness for Neolane. She is also a contributor to the Neolane blog, The Cross-Channel Conversation.