Sending an email is easy. Creating an entire email campaign is hard. From segmentation to platform choice to tracking to staying off the blacklist, there's a lot that goes into planning a campaign. We've gathered some of the top stories on the web to help your business create successful email campaigns.
Jennifer is the Sr. Manager of Field Marketing at Conversational Marketing Technology provider Neolane. Jennifer is responsible for overseeing the execution of high-impact marketing, lead generation and nurturing programs to drive demand and increase awareness for Neolane. She is also a contributor to the Neolane blog, The Cross-Channel Conversation.