Conversational Marketing |
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At some point, a decade ago, there were lots of “gimmicks” that online marketers tried to use to get their messages through the spam filters. But, as time has passed, these filters have gotten more sophisticated and accurate, so such trickery will not only NOT help you get past the spam folder, but could have long lasting negative effects on your deliverability.
Jennifer is the Sr. Manager of Field Marketing at Conversational Marketing Technology provider Neolane. Jennifer is responsible for overseeing the execution of high-impact marketing, lead generation and nurturing programs to drive demand and increase awareness for Neolane. She is also a contributor to the Neolane blog, The Cross-Channel Conversation.