In our experience, we’ve discovered that we usually have to ease our clients into the realities of organic web marketing. They can get behind the groundwork of SEO easily enough; user experience and integrating the right keywords: these are not totally alien concepts to anyone who’s been around the marketing scene for more than three seconds.

But when we get into the truth of how much time and effort goes into the actual work of raising their web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance.

To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.