This week’s top conversational marketing stories:
This Chief Marketing Technologist post, with over 125 social likes, is largely supported by an infographic, referred to as a ‘supergraphic.’ This isn’t an inaccurate description as it list over 40 different categories of technology based marketing and then filled each one with a different platform “Marketing is in a whirlwind of technological innovation. It's thrilling, inspiring, and a little dizzying. Last year, I made the first version of a marketing technology landscape infographic to try to glimpse the "big picture" of this broad field. I'm pleased to now share with you the all-new 2012 version of this supergraphic above (click to open a large version that's actually readable). Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing.” How many of these platforms are you using?
“The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth: 73% now use Twitter (have an official corporate account with tweet activity in the previous month), up 11 percentage points (or 17.7%) from the 62% that did so in 2011. 66% have a corporate Facebook page, up 8 points (or 13.8%) from the 58% that did so a year earlier. 28% have a corporate public-facing blog from the primary corporation with posts in the previous 12 months, up 5 points (or 21.7%) from the 23% that did so in 2011.” This MarketingProfs article, with over 1453 social likes, includes many more social metrics pertaining to twitter adoption, accounts by industry, Facebook pages, corporate Facebook fans, blogs, and more. Can you draw any interesting conclusions from these metrics?
This Jon Jantsch post, which garnered over 308 social likes, pertains to the biggest problem small business owners and entrepreneurs face – too many questions and answers. “In fact, they often have so many ideas, notions and answers, they can’t stay focused on any one thing long enough to know if it’s THE answer. For many entrepreneurs the constant storm of ideas and answers is a trait, for others it’s an affliction. Experience tells me however that having the right answers isn’t nearly as valuable as focusing on the right questions. When you can focus on creating priorities through a framework of customer focused questions, the answers you need in order to create growth, or for that matter, strategy, campaigns and internal processes, will magically present and order themselves.” The article goes on to list the seven priorities and create the answers to keep these small business owners locked in on growth. Do any of them apply to you?
Let's keep the conversation moving forward! What are your thoughts on the ‘supergraphic?’ How many of these platforms are you using? What information did you glean from these social media metrics? And how about the small business owners out there. Do you feel constantly bombarded by too many questions and answers? Are these the right ones?