This week’s top conversational marketing stories:
This Chief Marketing Technologist post, with over 114 social likes, analyzes the difference between creative technologists and marketing technologists. “Let me begin by saying: congratulations. You — creative technologists — have changed the agency world. What used to be a world of art and copy is now embracing code and data as equals (well, almost) in the conception and execution of powerful marketing creative. Great creative technologists have joined the pantheon of agency rockstars. You even have your own conference, produced by the prestigious 4A's. Getting any 95-year-old organization to embrace technological innovation is no small feat. Well done! Taken from this event's website, "Technologists are moving to the front lines in creative, strategy, and agency management." Sweet. But there's a crack in this picture. That crack is the fault line that has divided marketing responsibilities for decades. Agencies are responsible for creative. But brands are responsible for customer experiences. And increasingly, we seem to be tripping over that gap.” Do you think the line between the creative and the customer experience has completely disintegrated? What does this mean for you?
“Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn. When visiting personal networking sites (e.g., Facebook, Twitter, and Pinterest) people experience emotions around memories and entertainment, whereas when visiting professional networks (e.g., LinkedIn, BranchOut, and BeKnown) people are motivated by the sense of purpose to achieve the goals they've set, the study found.” This post with well over a staggering 798 social likes focuses on the fine line between the use of social media for personal vs. professional use. How do you use social media in the various aspects of your life and what do you want out of it?
This Jon Jantsch post, which garnered over 281 social likes, focuses on the need for tablet friendly websites. “Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern. Today, designers and site owners need to be increasingly concerned with media compatibility or more to the point, the size and shape of the viewer’s screen. The use of mobile and tablet devices for browsing has crept past 10% in my stats and my guess is this is undereported as some device detection goes unreported. The number one device is the iPad, with the iPhone a close number two. Tablets, including Samsung Galaxy, Kindle, Nook and Google’s Nexus 7, as well as the still dominate iPad, are poised to make huge strides in adoption and usage in 2013 and may take usage on some sites into the 25% range.” Have you adopted a tablet friendly site? What about other devices?
Let's keep the conversation moving forward! Any creative technologists out there? Have you met the line of Customer Experience yet? How about the line that divides social media from personal and professional use? And how about your website? Have you made it tablet friendly? How about any other devices?