This week’s top conversational marketing stories:
“The fast-paced evolution of marketing is a sea of trends, from attribution models to the Zero Moment of Truth. So many trends, in fact, that it can be hard to keep track of them all. A meta-trend runs deeper, powering more specific trends, like a tidal force that drives waves to the shore. The following graphic illustrates five meta-trends that I believe underpin almost all of the marketing trends we see today — and new ones that we can anticipate in the years ahead” Digital migration, convergence, customer experience, the rise of the creative marketing technologist, and agile marketing management are all listed as trends This post snagged 157 social likes how do these trends apply to you? Did they miss any that you want to add?
Creating a good inforgraphic can be quite a challenge. Infographic are a great way to draw traffic to your site and they’re generally a favorite content asset to have among marketers, so you want to make sure that you’re infographic is dynamite. This post targets just that with over 232 social shares. “Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics with an infographic. Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. So brainstorm for topics that will intrigue your prospects and customers, because compelling infographics achieve tremendous reach when they're shared with colleagues and networks. Then...” Take a read through these steps and let us know what you think. Is this list of tips helpful to you?
Unfortunately for many of us, today’s workplace is plagued by poorly run meetings, the meta-meeting bein the most offensive of all. This Jon Jantsch post, which garnered over 238 social likes, focuses on meetings. “Scheduled communication may be one of the most powerful team and accountability building tools available when done the right way. Meetings are an essential aspect of getting things done, collaborating and delegating, but for many they are the bane of business life. People actually leave companies because of the life draining nature of their meeting culture.
This commonly accepted feeling about meetings comes about because most people have been trained to handle meeting in one of two ways…” Do these points help you out at all?
Let's keep the conversation moving forward! What do you think of these 5 meta-trend underlying modern marketing? Were you surprised to find that you underwent a few if not all of these yourself? Did you find the Infographic creation chart helpful? And how well are your meetings run? Could any of these tips help?