This week's top conversational marketing stories:

Think Change - In honor of Thanksgiving, a post by John Jantsch with 800+ reactions encourages businesses to think outside of the box. "Think about all the times you do something or handle something in a way that you really don’t understand other than the fact that you always do it this way. Know this, change allows you to tread the path you were born to follow and feelings of resistance and fear are nothing more than signals that you are on the right path." What changes have your companies made to think outside of the box?

A Change in Corporate Communication - A post with 500 reactions by Jeremiah Owyang discusses a shift in corporate communication from reporting to the corporate communication department or marketing to nearly all employees representing brands and the rising need to respond in real time to "customer woes". How does your company find a balance?

5 Email Marketing Commandments - A post with over 200 reactions from MarketingProfs discusses adding customer-centric tactics and humanizing email marketing campaigns. As a consumer, what qualities keep you interested in an email subscription?

Black Friday Bloggers - In honor of Black Friday, a post with 150+ reactions by Chris Brogan shares some blog theme and product deals for bloggers. Have you run across any holiday shopping deals on products for your business?

Twitter Fail - A post on Web Ink Now discusses a tweet by Qantas Airways that unintentionally caused some negative publicity for the brand. Writer David Meerman Scott describes the tweet as an 'Epic Twitter Fail', commenters counter that it was just unfortunate timing. What are your thoughts?

Let's keep the conversation moving forward! What email newsletters do you maintain subscriptions to and what qualities make them worth it? Did you find any useful holiday shopping deals to take into the office?