This week’s top conversational marketing stories:
This MarketingProfs article with over 195 social shares focuses on the new addition to Facebook for marketers – ad optimization features. “Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing performance with those action-driven optimization capabilities. Now more than ever, she notes, "the challenge to create organic-feeling and genuine ads is on!" These four tips are listed as: create versatile video content that permits more actions, capitalize on performance-trackable promotions, showcase new product lines, and post interactive content. Do these four point drive engagement? Are you using any of them? Are there any other tips or tricks that haven’t been mentioned here?
“There’s a marketing principle called “the paradox of choice.” Essentially, more than 2 choices means people will be more inclined to do nothing. We do great with “this or that,” but not great with “here are five options.” Sure, we can do it, but it’s not a native mental process.” In this Chris Brogan post with over 529 social likes he refers broadly to having to many options and not knowing what to do, and specifically to the multiple social badges that tend to accompany an email signature. “You did it because you wanted to show that you were very accessible. What you’ve told your receiver, however, doesn’t translate well. It most definitely doesn’t tell them how you prefer to be reached. It also is a lot to absorb, and so people tend to discard what they can’t absorb.” So can you have to much of a good thing?
This Jon Jantsch post which garnered over 478 social like pertains to the topic of having an online presence and engaging your customers. “As marketing your business online continues to evolve it’s become essential to look at how you view your online presence in a global, integrated and strategic manner. From this view, I believe you can gain the greatest coverage with the least amount of chasing your tail. I believe there’s a bit of a hierarchy to what must be done first and by adhering to this loose order you’ll always know what comes next.” Listening, optimization, and claiming space all over the internet are just a few techniques that are thrown out, read the article find out the rest and save yourself time.
Let's keep the conversation moving forward! This week is all about having presence and reaching the customer. How have your Facebook efforts been going? Are you creating a presence and making contact with Facebook users or is it time for ad optimization? How about your email signature? Do you use any badges? How many? Do you believe there is such thing as too much? Overall, how have your internet proliferation efforts been working out? Do you plan on investing more time in this or is Jantsch’s post helpful for you?