This week’s top conversational marketing stories:
According to this MarketingProfs article with over 142 social shares, focuses on customer experience. “You might think of customer experience as a synonym for brand positioning or brand experience. But Christine Mauro says it's much, much more. "In reality, customer experience is the result of how you implement your brand and how customers experience it across every touch point," she writes at MarketingProfs. So get ahead of your competition—you can bet they're developing customer experience strategies, too.” The article goes on to provide 5 tips: lines of communication, desired outcomes, personalization, customer communication, and unification. Do you exercise all of these when you handle your customers? Is it time to start?
This Chief Marketing Technologist post with over 153 social likes is about end-to-end customer experience is part of the marketing world, “To achieve this agility with customer experiences, we need to embrace agile principles more broadly throughout the entire organization. The dynamics of interconnectivity in the digital domain have the power to transform management practices inside a company as well, as Charlene Li's groundbreaking book on Open Leadership describes. This is why consumerization of IT is thriving. Employees are harnessing their devices, their social networks, their software tools of choice to achieve success. While this certainly presents challenges for the IT department, the potential benefits are immense. Digitally empowered employees are more connected to their organizations, more involved, and better able to contribute and collaborate.” According to this article customer experience starts with employees. Are the keys to success with customer happiness in the hands of your employees?
This Jon Jantsch post which garnered over 237 social likes actually consist of a list, a very helpful one at that, “So, I decided to collect with I think is the best of the best of the key resources every business needs and categorize them by key areas of business. I’ve used all of these tools at some point and feel good about recommending each. The list does contain a few affiliate links with companies I’ve had a long standing relationship with, but that certainly was not a factor in the list’s make-up. In fact, many of the resources on the list don’t even have affiliate programs.” Among the entries on the list you’ll find CRM, email marketing, graphics and design, content creation, SEO, advertising, PR, video tools, social media, WordPress, web hosting, web tools, customer service, tracking, virtual assistance, online communications tools, finance and project management. Do you find any of these resources helpful? Are you already using some of them?
Let's keep the conversation moving forward! This week it’s all about customer experience. Marketing isn’t just about the products being sold, but also about who they’re being sold to – the customer. So tell us, are you following the five guidelines that MarketingProfs has to offer up? Will you adopt any? What about Chief Technologist’s use of Agile? And what about Jon Jantsch’s list? How did you find these resources?