This week’s top conversational marketing stories:

5 Facebook Marketing Resources You’re Not Using Yet – by Stephanie Buck on Mashable

This post on Mashable with more than 900 social reactions suggests some potentially helpful Facebook marketing tools that you may not yet be utilizing to maximize your efforts. Some of the tools mentioned in the article include Facebook Studio and Success Stories (compilation of successful social marketing campaigns), Brand resource and Permission Center, Facebook Demo Tool (preview your campaign) and Facebook’s Official Marketing Page (tips and insight). These simple resources will allow you to maximize results by simply observing campaigns that achieved success or simply reviewing tips and guidelines to ensure effectiveness with your Facebook campaign. What tools are you using to get the most out of Facebook for marketing?

Altimeter Report: The Social Media ROI Cookbook – by Jeremiah Owyang  on Web Strategist  

This post on the Web Strategist Blog with more than 350 social reactions explains some ways marketers are attempting to find an answer to measuring social media ROI. “In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof.” Read more into this report which includes findings from 16 brands, 38 vendors, 3 agencies and 71 surveyed social media and analytics practitioners. How does your company attempt to successfully measure social media ROI?

Three Arguments to Promote Smarter Email Campaigns – on Marketingprofs  

This MarketingProfs article with more than 100 social reactions attempts to aid those in need of pushing back at the C-Suite, in an attempt to support email marketing. The post offers three helpful tips for promoting “smarter email campaigns.” Some of these tips include establishing measurability, the need to quantify decisions and the need to focus on the correct pain points. Read into this point to get some details on these points that are sure to aid you in your email marketing efforts. What are some of your best practices for promoting smarter email campaigns?

 Let's keep the conversation moving forward! Do you have any hidden Facebook gems that boost your campaign’s success? What do you think are the best ways to prove social media ROI? And how do you ensure you’re getting the most out of your email marketing campaigns?