This week's top conversational marketing stories:
Getting More Twitter Followers - A post by Chris Brogan with over 600 reactions gives 10 suggestions for adding Twitter followers, along with 10 recommendations on what not to do. Number one in the "What you might do less or not at all" list is mentioning your Klout score. Have you looked into your own Klout score? Do you find it useful for any reason?
Google+ for Business Gains on Facebook - A post with 100+ reactions from MarketingProfs offers research results on the percentage of top 100 brands on Facebook vs. Google+: "More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier." Does your company have a Google+ page? Are there any features of Google+ that you prefer over Facebook?
2 Ways to Make Social Networking Pay - A Duct Tape Marketing post with 150+ reactions discusses two main areas to focus social networking efforts on "who you can help, and who can help you". One way to start focusing on these two areas is to: "Identify five people that you know you can help and that would appreciate your help and reach out and offer to do something very specific to help them with your only goal being to raise them up a bit and start to build a relationship based on giving." Can you think of someone you could reach out to?
Let's keep the conversation moving forward! What are your thoughts on Klout scores? And are there any business benefits from Google+ that you don't find on Facebook?