This week’s top conversational marketing stories:
“Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand."The experience comes to mind every time I face a blank piece of paper," he says at Email Marketing Reports. "A rising sense of panic…paralysis…a prickle of sweat." You might feel the same way when you're called on to write email marketing copy. If so, here are a few anxiety-fighting tips to make the copywriting process less painful—and more creative” Write when it comes naturally, define your recipient, match your tone to an e-mail’s design, give yourself enough time to edit and refine. These are a few of the tips given. Do you think they are good tips, or do they still need some work?
This Vann Morris post covers the idea behind social media use in the B2B marketing landscape. “Over 56% of B2B marketers acquired new business partnerships through social media. Society has changed, and the way we develop and maintain relationships has evolved. Today, online relationships mean something to us; in fact, we interpret them in much the same way as offline relationships. So it’s no surprise that a little over half of the participants have acquired new business partnerships through this ubiquitous form of communication.” Based off of the 2012 Social Media Marketing Industry Report, some of the other areas that are touched upon are market insights and loyalty. Look through the rest of the report and tell us, what are your thoughts on B2B in and social media?
This Jon Jantsch post, which garnered over a staggering 777 social likes, pertains to building a total online presence. “Marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.” Content platform, organic SEO, e-mail marketing, social media marketing, online advertising, mobile location, and analytics and conversions are all included in the circle of total online presence. Do you feel it’s time to adopt the circle of total online presence? R have you already done so?
Let's keep the conversation moving forward! Do you agree with the four ways to take control of your copywriting process? Which don’t you agree with? Are there any that were left out? What do you think about social media’s place in B2B? And how about your general online presence? Have you got all your bases covered?