Conversational Marketing |
Email is one of the most widely used digital marketing channels, and has been for quite some time. However, as channels emerge, consumers are being bombarded by content on a daily basis. Standing out from the clutter can be a challenge, which is why we assembled this page.
Here, you can find statistics, expert opinions, and best practices to support or form beliefs as to what will make your messages stand out in today's cluttered B2C email marketing landscape.
Email seems so simple, and to the small business person, it should be. It should just work. If you are hosting or are considering hosting your email in-house, here are some things to consider.
via: visual.ly
Email, an eternal point of macro-angst for pretty much everyone everywhere, is a source of joy for precisely one slice of the economy: the marketers.
via: pandodaily.com
No way is email marketing dead. Sure, “only” 4.24% of people who click through to your website from email marketing will buy something, but that’s staggering compared to the fact that the figures for search engines and social media are 2.49% and 0.59%. That’s no typo—email is approximately 7.18 times more effective than social media. Too bad all the late Nigerian Princes with vast fortunes and wills that mention random Americans ruined it.
No way is email marketing dead. Sure, “only” 4.24% of people who click through to your website from email marketing will buy something, but that’s staggering compared to the fact that the figures for search engines and social media are 2.49% and 0.59%. That’s no typo—email is approximately 7.18 times more effective than social media. Too bad all the late Nigerian Princes with vast fortunes and wills that mention random Americans ruined it.
One of the most important elements in getting your email opened is the subject line. It’s your first, and perhaps only, opportunity to grab your recipient’s interest.
With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not be trendy, but it’s cheap, easy to measure, and easy to target. It's a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.
The creepy e-mails that helped get the president reelected were the product of rigorous testing by a team of analysts
via: www.businessweek.com
Presentation is everything, they say. And this is especially true on the Internet, when your prospective customers can’t physically handle your products or talk to you in person. What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not they respond in [...]
via: marketingland.com
For generation updates via email (newsletters) are the important piece of internet marketing. Webmasters are using email newsletters to communicate with their most interested users or clients. It’s a interaction route to discuss updates and related information to those who are interested.
via: www.alphasandesh.com
Ben is the Product Marketing Specialist at Neolane and graduate of Syracuse University.