Allure to Give Away 32,000 Beauty Products via Mobile Scanning

Allure‘s “Free Stuff” issue hits newsstands in New York and Los Angeles next Tuesday, and for the third year running readers will be encouraged to take out their mobile phones to win full-sized beauty products, as well as clothes and accessories. The magazine will be giving away 32,350 items valued at $690,000 in total.

Posted on Thursday, July 12, 2012 at 12:28:27 PM
ConvMktg

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