Conversational marketing, the next evolution of marketing, is about building and sustaining one-to-one personalized lifetime dialogues with customers and prospects across all marketing channels to drive revenue and marketing efficiency.  This evolution requires an authoritative industry voice to help B2C and B2B marketers learn how to adapt their marketing strategy, tactics and approach to changing buyer behavior, as well as to new channels and technology, including social media and mobile phones.

That is the goal of this portal - to help marketers navigate this brave new world of marketing by providing best practices, news, and analysis on conversational marketing.  Featuring news on a range of marketing channels and industries, marketers gain immediate access to the latest trends associated with marketing automation technology, ROI and measurement, demand generation and lead management, campaign management and social media marketing.

Don't miss an opportunity to drive more effective dialogues with your customers.  Don't miss a day of ConversationalMarketing.com.  This site is sponsored by Neolane, Inc. (www.neolane.com).