Conversational Marketing

Three B2C Social Media Approaches for B2B Success

Finding new ways to market your B2B company can sometimes be difficult. The buying process is..

Social Commerce 101: Leverage Word of Mouth to Boost Sales

Social this, social that - it seems all marketers hear about these days is social networking,..

Finally! The CRM 2011 Watchlist Part I

Okay, I know its been tough (for me. I'm sure you've had a lot better things to do, but I happen..

Email, Social Media to See More Marketing Dollars in 2011

Email marketers have been warming up to social media for the past year, using social elements like..

Tech marketing departments should be accountable for revenue

Generating more leads and improving those leads to better reach decisionmakers are among the top..

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty..

The Marketing Software Convergence Continues: Teradata Acquires Aprimo For $525 Million

Teradata announced today that it was entering into an agreement to acquire Aprimo, a privately..