Conversational Marketing |
|
We’ve spoken about how valuable social media is to brands for connecting with consumers before. For all the apps, self promotion and links you include on your Facebook or Twitter page, you also have to deal with the day-to-day tasks such as dealing with queries, suggestions and complaints. Turns out it’s the latter that will have the greatest impact on whether they go ahead with a purchase or not if the results of a new survey is to be believed.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.