For companies seeking to build stronger, more profitable consumer relationships at scale, Mobile Marketing is fast becoming a proven tool. We recently commissioned Luth Research, a research partner of the MMA, to survey marketing thought leaders on the trends, issues and future direction of mobile marketing. The research results are compelling:

• 82% of marketers are using some form of Mobile Marketing;
• 71% of marketers increased their Mobile Marketing budgets for 2012, by an average of more than 20% over 2011;
• The 79% of respondents using Mobile Marketing in their loyalty programs are deriving great value; and
• 51% of respondents state that they receive higher ROI from mobile than traditional marketing programs, while only 15% say they receive a lower ROI.