Businesses have found Twitter to be a gold mine for getting their messages to the masses and interacting with customers. With so many people having access to and viewing your profile, it should be consistent with your brand image.

Twitter CEO Dick Costolo compares branding on Twitter to a movie trailer. "Movie trailers are the ultimate example of [branding], showing you just enough of the story that you sense the whole and want more."

When someone scrolls through your Twitter feed, they're just getting a portion of the bigger picture.You want them to like what they see and visit your site or inquire for more. Therefore, your brand's Twitter account should align with your service, products and principles.