Conversational Marketing |
|
Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture.
They need to start looking at the role of media as an introducer and as an influencer, rather than just a last-click deal closer. They also have to start looking at customer engagement and its influence.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.