Conversational Marketing |
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Social media is changing the sales game. An explosion in social activity has shifted the power to customers who are better informed and engaged, while working in more transparent organizations that require well-researched decision making. As a result, sales representatives need more than a good pitch — they need to understand a customer’s business model, channel their needs and uphold their values.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.