In the United States Independence Day has become a day free of work where individuals can spend time with their families and friends setting off fireworks, eating, drinking, and being merry.  July 4th is indeed a day for celebration, but also a day for reflection.

In 1776 the 13 American colonies were facing a series of challenges.  They believed that they were being treated unfairly and were forced to live under a set of antiquated rules and regulations, many of which denied them basic human rights.

Forward thinking marketers and sales representatives are facing a less extreme but relatable set of challenges today.